As the calendar year draws to an end, it’s quite common for real estate agents to start shopping around different real estate agencies to consider their options. In fact, the period from December through to February is prime time for agents switching real estate brands. Why is this?

Property campaigns come to a natural end

Often at the end of the year, there is a nice clean break between campaigns. Spring campaigns come to an end in November and December because consumers are generally away over this period, so sales slow down. While smart agents line up their new listings for the new year at this time, they tend to hold off on the marketing until after Christmas.

If you’re doing this anyway, it gives you time to start afresh. You can put in contracts under your new office and get off to a flying start.