Tag Archives: Real Estate Training

Tom Panos
Real Estate Trainers, Tom Panos

Tom Panos: Change Your Story, Change Your Life

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In this week’s blog, Tom Panos looks at who we are, not just as real estate agents, but as people:

We all get caught up in our stories. 

Most of us think we are our stories. The problem is that when these stories take on a life of their own and that life isn’t the one we want.

That’s when things start to suck.

Are you happy with the story you are living now?

Who wrote it?

Did you create it or was it simply shaped by your parents, friends, society, or even the media?

The story you’re living in right now is only a chapter. 

You can write the next chapter of your story. 

 

Tom Panos
Real Estate Training, Tom Panos

Tom Panos Shares His Listing Presentation Strategy

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Agents can use rivals’ listing brochures as a way to stand out in the lounge room and position themselves as local experts.

As a coach to some of the top million dollar agents across Australasia, here’s a listing presentation tip to differentiate yourself that has proven to work.

Firstly, you need to visit the open homes in your farm area, collect brochures, making notes about the properties – and then bring this portfolio of marketing material and analysis to the listing presentations.

Then the next time you’re at a listing presentation you can sit in front of a vendor and say: 

“I’d like to let you know that when your home comes on the market you will be in competition, not in isolation. My job is to make sure that I know everything about every home that you’re up against. Let me show you the homes that your property is competing against.”