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Real Estate Market

Claudio Encina – Tactics & Strategies For A Changing Real Estate Market

What new tactics and strategies are you using in this changing real estate market?


We all know that the spring selling season is an opportunity to make a significant amount of cash for the year.

The weather’s getting better (in most places) and people want to be in their new homes before summer and Christmas.

So, it’s super important that you make sure you’re generating leads, going on appointments, taking listings, putting buyers under contract and selling a lot of homes!

It is imperative that you ask high-gain and high-impact questions in order to  garner enough information to clearly identify and understand those needs. The most successful sales professionals are those who ‘sell by design, not by chance.’  If you have a strategy when asking questions, you increase your success rate.

Here are some real cut through questions to ask your prospects:  

  1. When do you see yourself doing something?
  2. If I come across a good buyer should I give you a call?
  3. I know you’re not selling but I would love to see your place, are you around this Friday or would the would weekend suit you better?
  4. Do you have any real estate plans in 2018 either buying or selling?

Know your ‘message’ and ‘outcome’ from the call. Sincerity, politeness and brevity, combined with a solid knowledge of your market, are the makings for a successful sales call. Follow these tips and watch your selling productivity rise this spring and start to identify your pipeline for the new year: