Tag Archives: Property Styling

Property Presentation
Property Presentation

Avoid Property Presentation Regrets Post Sale

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If you ask any vendor their regrets post sale, a major component is not having the house presented well. 

This means vendors might regret their inaction and in not giving their property presentation everything they had.  
 
Not knowing what they could have achieved in sale price can leave a distasteful feeling about what ‘could have been’.  It is critical as sales agents to address this with your vendors right at the get-go. 
 
Ask them:
– What plans do you have to present the property?
– Are you unsure where to start?
– Can I arrange some assistance in getting your home ready to sell?
 
I suggest actually stating, ‘one of the biggest regrets I hear from vendors is feeling that they didn’t do enough to get the property ready for sale’. Then asking, ‘would you like some ideas to consider?’
 
Property Presentation
Property Makeover

The Three Types Of Property Makeover Explained

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A real estate agent, who happens to be a friend of mine, asked me recently:

Are there differences to the kind of work you do when it comes to the kinds of property owners?

I thought that that question made sense because most property makeovers have different goals.

Having worked with over 400 makeover projects your Property Makeover Specialist will actually manage projects that fall under these types:

  • Property Makeover to Sell

  • Property Makeover to Rent

  • Property Makeover to Stay (when they have recently bought)

Each type requires a very different approach. It involves a formula of fixed and variable components giving a tailored result, with the right blend of needs, wants and requirements to ensure the best outcome. So to explain the differences, I’ll use the framework I’m following for my business.

Property Makeover to Sell
This is the most common type of a property makeover project. All of which are aimed at showing off the property’s best points and minimising the distractions or negatives.  The goals of this type are as follows:

  • To maximise the market value of a property before it hits the market

  • To optimise the market appeal of a property before it hits the market

  • To enhance the ‘sellability’ of a property when it’s on the market

Also referred to as a ‘pre-sale property makeover,’ the critical element that defines a success makeover of this type is value. This means that changes undertaken for projects under this type are cosmetic in nature without major changes to the carcass of the property.

Property Presentation
Property Styling, Real Estate Business

The Method Behind A Property Makeover

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As a real estate agent, you’ll know the right kind of value-add strategies undertaken to transform a property and to create buyer appeal.

These value-add strategies are accomplished through coordinated appraisal, planning, and implementation with the help of a Property Makeover Specialist.

So what’s the method behind a successful makeover? This is something you can share with your new and prospective vendors.

Initial Appraisal

Every job needs to start with an initial appraisal.  It allows the Makeover Specialist to cast an objective eye on a property and get the first impressions. This step involves a needs analysis, a comparison between vendor ideas and prospect preferences, and the creation of an actionable plan. It’s the stage where the hidden gems of a property are identified, and the initial methods of polishing them are suggested.

Project Planning

Project planning solves the challenge associated with not knowing trusted trades and service providers. That’s because a Property Makeover Specialist functions as a Project Coordinator – a liaison between the vendor and the agent and accredited tradespeople. Through consistent quality delivery, the Makeover Specialist knows just who to tap for specific work.

Project Implementation

This stage is where the property makeover project is undertaken. With the different and specific tasks already scoped out during the Project Planning stage, everyone involved in the project will be guided by a calendar of works. The calendar of works is a tool that specifies what kind of work needs to be done, who will do them, when to do them, and how to do them.

Prepare their property for market
Property Styling, Real Estate Business Network

How to Convert your Vendors to a Property Makeover

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PROPERTY MAKEOVER 101 FOR REAL ESTATE AGENTS

As a real estate agent, with each listing you sign, you will deploy all the usual traditional and digital marketing strategies to get the property seen by every potential buyer possible. A property makeover can mean a more profitable and efficient sale, increased purchaser competition and a shorter time on the market. We all know how much easier it can be to sell a beautifully presented property.

Here are some of the questions and answers that your vendors may have about property styling and ways to help sell the idea of some professional styling services.

What exactly is a pre-sale property makeover?

A pre-sale property makeover is the carefully developed strategy and then the practical implementation of the steps required to transform a property into its best light. It is designed to uncover the hidden gems of an individual property, and to create buyer appeal to the right market along with the guidance of a real estate agent.  These value-add strategies are accomplished through coordinated appraisal, planning, and implementation with the help of a property makeover specialist and can make tens or even hundreds of thousands of dollars difference to the sale price.

Why is it important to prepare a home for sale?

A property should never go stale by sitting on the market for too long. When a property is first listed, if marketed properly, presented well and of course if vendor expectations are realistic and within current market conditions, to it should generate enough interest to sell within a fairly short period of time. Timing is a crucial factor, market sentiment is a great influencer, and profit maximisation depends on the property’s appeal and value to the prospective buyer at the best time to sell – when it first goes on the market.

Property makeover One Agency Belinda Grundy
Property Styling, Real Estate Business Network, Real Estate Franchise

How To Help Your Vendors Prepare For Market Presentation

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The bulk of any property success in the market lies on pre-sale strategies. With thorough planning and thoughtful execution, any property can be sold as soon as it enters the market.

So what’s the secret? It’s a combination of many things, location, street appeal, price point, current stock levels and quality marketing. A key factor can be in the vendor recognising the power and the rewards of a property makeover. But between the vendor and the property makeover specialist, what’s your role as an agent?

The Function of Detachment
You’ll come across vendors who believe that their property can be sold as it is. The challenge for you is to help them transition from being a homeowner to a seller. How? By helping them to change the way they approach the process. They are selling their home and therefore the property becomes a product rather than a home. Detachment involves dissociation – the act of distancing the owner from the property.

Homeowners value their home based on the emotions they invested on it. To start their transition, help them strip their home but leave the bare essentials intact. A little decoration won’t hurt but personal effects have to go.

The function of detachment is simple: it creates an opportunity for potential buyers to feel at home in the property. With personal effects an impediment, the property will only stay appealing to its original owners. The key is to allow buyers to feel emotional towards the property.