One of the many great things being a One Agency member is the potential for huge savings. With fewer restrictions from head office, there’s constant scope for our team to be savvy and use different digital marketing platforms to list their properties cost-effectively.

We’ve observed that some of our members are making the most of social media, especially Facebook, using its great potential to sell a property without the need to pay listing fees on property portals.

While you can use property portals to list a home, they can be expensive. As well as your monthly membership, you pay a listing fee for every property you list on their sites. For some agents, there’s value in what’s on offer, especially in terms of personal branding, but others are moving in a different direction.

These agents have mostly moved away from these listings sites to focus on Facebook as a selling platform. By doing this, they avoid listing fees for a majority of their properties but still make use of membership packages that allow them to list their sold properties ‒ giving them that branding edge.