Most of us will have been to job interviews where we were asked to provide an example of a time we showed initiative, took responsibility or exhibited leadership abilities. This is because simply listing ideal attributes for a role is not enough.

And that’s why mentioning ‘integrity’ in your agent profile is rather pointless. Because what real estate professional doesn’t declare that they personify this attractive attribute? You’ll only sound like the next salesperson trying to win clients.

But that doesn’t mean it isn’t a very important aspect of your role as an agent. It’s just about approaching it from a different angle. The saying, ‘Actions speak louder than words’ is what it comes down to with integrity ‒ as it is better to prove, through the things you do, that integrity is a trait you possess.