With an ageing population in Australia, one in four Australians now live alone, and these people are more likely to be women. Additionally, young women are now more likely than young men to be looking to invest in their first home and secure their financial future.

For real estate agents, these clients are worth keeping in mind when building your business. Many of these buyers or sellers might need to downsize from a large family home, or find a suitable home close to work and public transport. Others might be looking for financial advice or help with finding a mortgage for their first home. Our existing housing stock still needs to catch up to this new reality, along with our marketing strategies.