Whether your motives are humanitarian or professional, getting involved in the local community at a volunteer level offers a variety of benefits.

There are two types of community involvement that real estate agents typically gravitate toward. The first is donating money to a cause, which is admirable and a boon to the charity recipient yet it involves very little effort beyond writing a cheque. Then there is hands-on volunteerism: the getting your hands dirty, joining in nitty-gritty of community involvement.

Both types of charitable donation are great but the latter is hands down better for your real estate business. The type of giving back that puts you face-to-face with groups of people who may turn into clients is good for business.

So charitable involvement or donation in the real estate world isn’t completely altruistic?

It may well start out as a selfless desire to give to others, but side benefits of community involvement include the fact that it’s a fabulous way to generate leads, get your name linked to the local community and increase your brand reach and public persona.