The term ‘diversity’, when applied to the workplace, refers to what makes us different. And a recent report by Property NSW has described how diversity of background is a driver for success in the property sector. So how does a focus on diversifying your staff help with growth for your real estate business?
Not only does diversity improve decision-making processes within an organisation (due to a result of different experiences and backgrounds) but also, it helps the business to reach a broader customer base, relating to diverse tastes and preferences.
With Australia’s population being one of the most culturally and linguistically diverse in the world (more than 67% of respondents to the 2011 census identified with an ancestry other than Australian), it has never been more critical to ensure your agency is able to serve the needs of a broad client base.