If you read the bios of most real estate agents, you’ll see ‘honesty’ and ‘integrity’ mentioned. But how do these qualities look in practice?

When a property sale is over and the client has moved on with their life, they’ll remember how you dealt with them throughout the sale, particularly if it was a drawn-out process.

Communication and confidence are essential if you want to be a successful and respected agent. Focus on these attributes, and you’re on your way to being the agent your clients return to, and recommend to their family, friends and neighbours.

It’s also worth remembering that being successful isn’t just about winning a listing over your competitors. You need to stay engaged with vendors throughout the entire campaign – however it plays out – and leave your client feeling that they’ve been listened to and treated with respect. Here’s how to be an agent that people come back to.