Personal branding is growing in popularity and importance in the real estate world, with agents who can promote themselves successfully reaping huge benefits.

One of the key aspects of the personal brand is making sure that it’s you who’s getting the biggest benefit, rather than someone else in your office or further up the real estate chain.

Many successful agents already have a business model in place, even if it’s under someone else’s banner, which means promoting yourself can boost your own numbers and make the eventual transition to running your own real estate business all the easier.

What are the benefits of personal branding?

For new real estate agents, working under someone else’s brand is a great idea. It means you can learn the ropes under an experienced principal’s wing, have the security of a base salary and get a marketing budget to make use of. This is a low-risk approach that allows you to earn your stripes and get a feel for the industry.

As you grow as an agent and gain experience, many industry professionals make the transition to becoming their own Pty Ltd, register for their full real estate license and start to advertise themselves as a personal brand or as a team. All while working for someone else.