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How switching real estate brands gave me the value I was looking for

Back in 1997 when I first became principal, it made sense to join a long-established franchise group. They provided me with the tools I needed for my business to grow and succeed. And it did, as my agency quickly became one of the leading franchise offices for this national brand. 

But that was then – and the internet has completely reshaped the property landscape in the subsequent years.

Everything’s online. And not just the homes we sell and rent, but also all the technology, systems, forms and documents you need to run your business successfully.

Andrew Johns One Agency South
Andrew Johns, One Agency South, Real Estate Brand, Real Estate Business

Agent Rebrands from a Leading Real Estate Franchise Group to One Agency

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Andrew Johns had worked with real estate franchise LJ Hooker for 23 years when he first heard about One Agency. He researched the real estate group online and liked the concept of what the group offered.

Making the choice between a real estate franchise and an independent agency can be a real stumbling block as both offer advantages and disadvantages. Andrew looked at the Ray White, Harcourts and Realmark franchises and then weighed them up against starting a boutique brand of his own, before deciding to join the One Agency group.

“I liked the branding and its colours, but more importantly, I felt it would be a great advantage to be part of a group rather than acting independently,” he says.

Andrew set up One Agency South covering the Cockburn, Fremantle and Melville areas, South of the river in Perth, WA.

“We were already trading as an LJ Hooker office so really it was just a rebrand. Paul Davies (MD of One Agency) visited our office on a couple of occasions and the team at One Agency head office were very helpful with any requests we had.”