Reflect: Take the time to review every part of your real estate business by understanding where your best results and business came from over the past year. By reviewing your business, you will begin to identify where change could help you to breakthrough in 2017 and give you a compelling picture of where the best opportunities lie.
Then do a SWOT on your business (Strengths, Weaknesses, Opportunities and Threats) to discover and learn about your business. What major lessons did you learn in 2016 from your customers, challenges, the market and your competition? The answers will help you to start mapping out a plan for this year by using the information from what you have learned from past experience!
Recharge: Take some time to recharge your batteries for the coming year, because sometimes real estate feels like it can just deplete and take from you. Many agents will have related to this last year, with a challenging market (low listing levels), so get re-energised to take on a whole new year ahead by planning 4 breaks in your diary.
You will work on a completely whole new level and be more engaged in your work and clients when you know you have holiday or some time out booked.
Refocus: Do you have a plan to avoid last year’s mistakes? What are the short and long term goals for your business in 2017? Make this year where you focus on the right areas rather than the areas that drain and dilute your attention and energy. Plan 2017 completely by design with constructive ideas, actions, outcomes and results.
Here are some tips to get you refocused today:
Finally, establish your goals and develop a system of accountability that will keep you on track in 2017. By learning from what you know and then mapping out your year ahead will ensure you can succeed at the highest level and have your best year ever in real estate!
Claudio Encina is a highly regarded Australian real estate coach, speaker, mentor and trainer. With more than 20 years industry experience, including almost a decade as a leading agent in Sydney, Claudio is driven by his passion for helping clients implement proven sales techniques, systems, strategies and skills to increase their productivity and profitability in all market conditions.
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