The start of September is usually the bumper season for real estate listings.
Unfortunately this year has shown a decline of 20-30% of real estate listings, compared to the same time last year, according to CoreLogic.
For some agents this market is now a mental game – whether you take action or not will come down to your approach. Taking more action with calls or any type of prospecting to secure more listings with the wrong psychology is worthless.
As far as your prospecting calls go, start with the right mindset and get yourself into a ‘state’ of mind – prospecting: hustle + fun = consistency = RESULTS!
Here are a few tips to get yourself and your head in the game for prospecting this spring:
- Do something fun and happy before you get started. Being in a great state is key if you want to perform at a high level. Play your favourite pump up song, listen to an inspirational podcast or watch a motivational video on YouTube.
- Connect with the end result and how you will feel after you have made the calls. It always feels good when you take quality action (aka action that produces a result).
- Have an accountability partner and cheer each other on.
Prospecting: Hustle + Fun = Consistency = RESULTS!
- Celebrate every call – each call you make celebrate it. This could be as simple as saying woohoo to yourself or getting up and doing a little happy dance.
- Connect with the person and have fun with them. Imagine they are your best friend and have fun when you talk with them. Think about the why with the call and add lots of value (bonus tip-smile).
- Vibration + Energy is over 60% of communication. Delivery and execution is your body language and yes, that includes over the phone. People will buy your energy and vibration. If your energy is low, even though you may not say it verbally to the person, they will feel it non-verbally. Check in with yourself before prospecting and rate your energy and vibration make sure it is at least an 8 or more out of 10.
With the right psychology you will play the BIG game and leave your competition playing small.
About Claudio Encina
Claudio Encina is a highly regarded Australian real estate coach, speaker, mentor and trainer. With more than 20 years industry experience, including almost a decade as a leading agent in Sydney, Claudio is driven by his passion for helping clients implement proven sales techniques, systems, strategies and skills to increase their productivity and profitability in all market conditions.
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