If you ask any vendor their regrets post sale, a major component is not having the house presented well.
This means vendors might regret their inaction and in not giving their property presentation everything they had.
Not knowing what they could have achieved in sale price can leave a distasteful feeling about what ‘could have been’. It is critical as sales agents to address this with your vendors right at the get-go.
Ask them:
– What plans do you have to present the property?
– Are you unsure where to start?
– Can I arrange some assistance in getting your home ready to sell?
I suggest actually stating, ‘one of the biggest regrets I hear from vendors is feeling that they didn’t do enough to get the property ready for sale’. Then asking, ‘would you like some ideas to consider?’
Opening up the discussion from the very start of your listing process can help to keep vendor expectations of the outcome realistic.
Getting a home ready to sell is just like investing in the marketing of any product or service. It’s an investment in maximising the outcome and not a cost of sale.
Opening up the discussion from the very start of your listing process can help to keep vendor expectations of the outcome realistic. It can also help them with understanding the preparation process required for good presentation resulting in an easier job for you as an agent.
Plus you eliminate that opportunity for disappointment afterwards with regards to presentation. Happy vendors with no regrets or niggling discontent after the sale is complete, make better referrals which can bring you repeat business and help build your reputation as successful sales agents.
About Belinda Woolrych (Grundy)
Belinda Woolrych (Grundy) is an Author, Speaker, and the Founder of Papillon Styling & Renovations, formerly BG Property Styling. She published her first book, Rightsize Your Home: The Empty Nester's Guide for a Stress-Free Downsize, in 2014. For her work on BG Property Styling, she was chosen as a finalist under the Business Leader category through the NSW Business Chamber Business Awards in 2015 and 2017. Currently, Belinda manages operations in the Northern region of Sydney and in the Southern Highlands. You can contact Belinda on T + 61 2 9986 0524 or via email here.
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