Category Archives: Real Estate Agent

One Agency Group Blog Why Are So Many Agents Leaving Real Estate
Real Estate Agent

Why are so many agents leaving real estate?

Real estate is seen by many as a ticket to easy money. After all, how hard can it be to sell a house??

Of course, those in the industry understand the incredible amount of work involved with this job. This includes means nurturing clients (sometimes for years), attracting buyers and negotiating so everyone is happy. It takes a lot to get to that all-important ‘Sold’ sticker and then it’s on to the next client to repeat the process.

In 2017, over 10,000 real estate agents left the industry in Australia. This is a significant proportion, especially when the property market was generally buoyant around that time. It is interesting to examine the reason for so many agents abandoning their careers.

Sales Agent
Real Estate Agent, Real Estate Business

Sales Agent Buys The Business

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Joanne Danckwardt was so impressed with the One Agency business model where she had worked as a sales agent for three years, that she bought the business.

She has worked in real estate for 20 years, 5 of those as a valuer, and joined Sally Absalom in the Illawarra 4 years ago, after Sally took a One Agency license. They had previously worked together at McGrath.

“I was attracted to One Agency as I liked the brand, style and the quality of the agents. There was no other brand that stood out for me and I found this model the right fit,” she says.

“Leaving any brand is difficult particularly when you are established there. It wasn’t hard to consider setting up a business, as I was already a business within a business at McGrath. I was a contractor and only received income from my listings. It took me about 8 months to determine when the right time was, to leave McGrath.”

Real Estate Market
Real Estate Agent, Real Estate Business, Real Estate Training

Claudio Encina: Change Your Mindset – Real Estate Listings

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The start of September is usually the bumper season for real estate listings. 

Unfortunately this year has shown a decline of 20-30% of real estate listings, compared to the same time last year, according to CoreLogic.

For some agents this market is now a mental game – whether you take action or not will come down to your approach. Taking more action with calls or any type of prospecting to secure more listings with the wrong psychology is worthless.  

As far as your prospecting calls go, start with the right mindset and get yourself into a ‘state’ of mind – prospecting: hustle + fun = consistency = RESULTS!

Here are a few tips to get yourself and your head in the game for prospecting this spring:

  • Do something fun and happy before you get started. Being in a great state is key if you want to perform at a high level. Play your favourite pump up song, listen to an inspirational podcast or watch a motivational video on YouTube.

  • Connect with the end result and how you will feel after you have made the calls. It always feels good when you take quality action (aka action that produces a result).

  • Have an accountability partner and cheer each other on.
Spring Market
Property Styling, Real Estate Agent

Styling Tips for the end of Winter and start of the Spring Market

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Winter is a great time to sell property, before the Spring market takes off and is flooded with listings.

As a busy Property Makeover Specialist there are two weeks of the year where I normally try to grab a quick break, during the July school holidays, prior to being rushed off our feet preparing properties for the oncoming Spring market. This year I only managed four days and they’ve become a distant memory already!
 
We have had a number of owners who’ve recently sold with great results, who now believe me when I say ‘don’t delay’! Winter is a fantastic time to sell. Why wait until everyone else is on the market and purchasers are more in the driving seat? At BG Property Styling we are smack bang in the middle of preparing for auction campaigns that are booked for the last available Saturday prior to the Spring holidays.
 
There are differing opinions about how to manage an early Spring sale. I’ll share some must haves from a presentation perspective; gardens are coming into their finest. Remind your vendors to attend the maintenance and presentation schedule a.s.a.p, as gardens will benefit from nurturing early. It’s also important to pay attention to the aspect and time of day for the Spring sun. 
One Agency
Real Estate Agent, Real Estate Business, Real Estate Business Profit

Illawarra Real Estate Agent Chases 3rd Sydney to Hobart Win

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Illawarra real estate agent, Wollongong’s Ty Oxley and owner of One Agency Oxley Property Group will be part of the Perpetual Loyal crew for the Sydney to Hobart yacht race this Boxing Day.

A former professional sailor, Ty has sailed and competed in ten Sydney to Hobart yacht races and has been on the winning crew twice, once on Perpetual Loyal in 2011.

“I left Wollongong when I was 16 years old, and followed my dream of sailing career on the race circuit in Italy and France,” he says. “Ocean racing is in my blood, there’s nothing better than flying down the coast in the middle of the night, surfing down waves and hoping not to get wiped out! The thrill is amazing.”

It’s a busy time of year for Ty, who opened his real estate business earlier this year (2015) but he’s hoping to have most of his work done by the time the starting cannon fires in Sydney Harbour on December 26th.

As an engineer for Sydney to Hobart line honours contender Perpetual Loyal, the Illawarra real estate agent will make sure that all the systems are in place, trouble-shoot any issues, as well as helping set the 100-foot maxi on the right course.

Peter Vasiliou One Agency
Job Security in Real Estate, Real Estate Agent, Real Estate Business, Real Estate Franchise

Why This Agent Started His Own Real Estate Business With One Agency

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Each month we interview ONE of our members to discover their story and have them share their experience of setting up their own real estate business with One Agency.

Under the spotlight this month is Peter Vasiliou from One Agency Peter Vasiliou, from Wentworthville in the Western suburbs of Sydney. Peter has been a real estate agent for the past 17 years and has had his real estate business with One Agency for more than two years.

What do you love about your work in real estate? What drives you?
I’ve been in the business since 1998 and still love it because of the flexibility and freedom it gives me. I’m driven by results and good customer service.

What attracted you to the One Agency business model?
The ability to be your own boss with a great business model behind you and the fact that I can run the business in the way I want to.

Kate Maday One agency
One Agency Maday Property, Real Estate Agent, Real Estate Business

Why Kate Chose the One Agency Brand for Real Estate Business

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Kate Maday was working in real estate in the Coffs Harbour area when she discovered One Agency.

She knew of Joanne Vines, a super successful agent who had been working with a large franchise in the area. Kate then watched Joanne open her own business: One Agency Joanne Vines.

Kate says, “The brand jumped out at me. It was so professional, clean and striking!”

When Kate decided to set up her own business in the Southern Highlands, there were many factors to consider. Good business systems were essential and when she looked into the One Agency Group, she saw that there was a real structure to the brand with the delivery of professional real estate services.

“It was also important to me to know who was at the helm of the business and assess if I aligned with their style and thinking. Paul Davies definitely ticked those boxes for me, he’s so passionate about the brand and he makes the journey so exciting. We were absolutely busting to get started.” 

Kate also wanted a brand that would suit her personality and one that would give her plenty of freedom in operating her own business. Set up fees, ongoing costs and the brand guidelines were also factored into Kate’s decision to join.

Together with husband Andrew, Kate started One Agency Maday Property covering the areas of Bowral, Burradoo and Mittagong. They opened for business at the end of January 2014.

Trevor Manwarring One Agency
One Agency Manwarring Property Group, Real Estate Agent, Real Estate Brand, Real Estate Business Network, Real Estate Franchise

Real Estate Business: We Ask Trevor Manwarring Why One Agency?

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Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Trevor Manwarring from One Agency Manwarring Property Group in the Northern Rivers region of NSW, where he covers the areas of  Wollongbar, Alstonville, Goonellabah, Ballina and Lismore.

Trevor has worked in real estate sales for 19 years and he joined One Agency in September 2013. We asked Trevor to share his experience with us.

What do you love about your work in real estate? What drives you?
Helping people, whether buying or selling. I enjoy being able to help by taking away a lot of their stress and by guiding them in the right direction.

What attracted you to the One Agency business model?
I was in a position to stay where I was working at another agency and get no further ahead or go out and do my own thing, so I heard about One Agency and I contacted Paul Davies by phone. After a long discussion he convinced me to go to Sydney to one of their conferences to speak to other members that were already involved with the group as well as to get to meet Paul in person. The thing that impressed me the most was Paul’s vision and he also was quite particular on who joined the group to protect the name and its members. When I finished the conference I had no doubt about my future with One Agency and joined approximately one month later.

How is the brand working for you?
The brand has been excellent, people comment all the time how sharp it looks and how it stands out from our competitors. We even find that older people find it easier to read with the One Agency colours!

Would you recommend One Agency to others?
Yes, definitely. I always speak highly about the back up from Head Office and all of the other members, you only have to email or *Facebook or even call and there is always someone there to help. At One Agency we are all ONE. 

* One Agency has a closed Facebook Group Page where members can share ideas and knowledge between themselves, it’s a useful tool.

What do you think keeps your prospective vendors awake at night when they are considering listing their property?
Which agent should I be trusting with my biggest investment that I own to not just sell it, but to give the service and feedback that they expect and the best value in todays market.

One Agency Christmas Wreath
Commission for real estate agents, One Agency Conference 28th November 2013, Property Business Network, Property Franchise, Real Estate Agent, Real Estate Brand, Real Estate Business Network

Christmas Cheer after a Fantastic Year for One Agency

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Christmas is almost here after an extremely busy and productive year at One Agency.

We’ve seen tremendous growth in the business and 2014 is already shaping up as we continue to welcome new members into our group.

We ran two very successful conferences in July and November at Brighton Le Sands which had record attendance and a great deal of knowledge sharing among our members. One of the big advantages of joining One Agency is the mutually supportive culture of our group and I’m pleased to say that this goes from strength to strength as we grow. 

Tom Panos presented at both conferences, he gave us many useful tools to help build and grow both our businesses and our lives. If you’d like a recap of his presentations or if you didn’t make it to the conferences you can watch some videos we made of him here.

News from One Agency Real Estate Group
Job Security in Real Estate, One Agency Conference 28th November 2013, Property Business Brand, Property Franchise, Real Estate Agent, Real Estate Business, Real Estate Trainers, Tom Panos

One Agency – News from Head Office November 2013

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We are looking forward to seeing many of you at our upcoming conference 28th November 2013 at the Novotel Brighton Beach. 

Tom Panos is back to present by popular demand and we have a great day planned for all our members. Steve Carroll, Head of Sales Residential North at realestate.com.au will present after lunch and then a session with Joshua Hodge, State Sales Manager NSW/ACT for RP Data. You will have received an email announcing our new and enhanced RP Data Subscription for all our One Agency members at a greatly discounted fee – contact Head Office for further information.

Tony Chadwick Co-Founder of Rype Ideas –  a new fresh IT technology business offering Apple-centric and cloud based business and creative solutions will present “Work in the Future Today”. It’ll be a great session.

The day concludes with a sharing and learning session before heading up to the bar for some festive cheer!

We have a new product catalogue launching next week with some great new items:

  • Running Singlets
  • Corporate Ladies Scarf
  • Corporate  Mens Ties
  • ONE Agency Branded Ribbons 
  • OA One Big Thank You A6 Card & Envelope 
  • OA ONE Big Thank you wine box 
  • OA Wine Bags and tissue 
  • OA Document Bag
  • OA Document Box
  • OA A6 Note Card
  • OA A4 Note Pads
  • OA Post it Notes

We love the new bunting! There are also document boxes arriving early next week. Email us by clicking here if you would like to make an order.
 

 
At One Agency we are always open for a conversation, so if you have anything to say in response or have any questions, please contact us.

T  1300 79 23 88 
T  +61 2 8039 2110 (International)

 

Michael Lister One agency The Forest
Commission for real estate agents, Michael Lister, One Agency Agents, One Agency The Forest, Property Business Network, Real Estate Agent, Real Estate Brand

ONE Great Agent: Michael Lister Q&A

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Each month we interview ONE Great Agent – one of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Michael Lister from One Agency The Forest in the Northern Beaches area of Sydney.

Michael has been in real estate since 2008 after 25 years in the motor trade where he was General Sales Manager for Ferrari. He joined One Agency in May 2010 with business partner Chris Naylor. 

What do you love about your work in real estate? What drives you?
In real estate, you have an opportunity that is unique in the business of selling. You create your own inventory by gaining the listing. In my opinion this part is the ‘sell’ because you are selling yourself to the potential vendor. The ‘negotiate’ is to the buyer and it is here that your skills as a true sales person comes to the fore. Anyone can stand there, taking offers, but a true sales person will work those offers, extracting everything possible to create the best outcome for their vendor. Once the right outcome has been achieved you can then hold your head high, knowing you have done the best job possible.

What attracted you to One Agency business model?
One Agency works best for Chris and I as it allows us to tailor our business to suit both our style and our community. This ‘un-chains’ us from the complex corporate structures that the franchises are laboured with. When we were setting up in business, we were approached by some big name franchises and the set up costs were horrific. We figured ‘why are we going to work so hard for somebody else’s benefit?’ and so we decided to go with the One Agency model which suited us much better and allowed us to steer our own ship.

How is the brand working for you?
It is working very well for us, allowing us to grow the business at a comfortable rate. The brand gives us the freedom to build our business without constraint.

Would you recommend One Agency to others?
We would and have recommended the One Agency brand but only to those who have self-drive and who don’t want to be pigeon holed. You need to be a self-starter to build any kind of business and have the determination to achieve goals.

Dean Harper portrait
Dean Harper, One Agency Agents, One Agency Harper Property, Property Business Brand, Property Franchise, Real Estate, Real Estate Agent, Real Estate Business, Real Estate Business Network, Vendors

ONE Great Agent – Dean Harper Q&A

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Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Dean Harper from One Agency Launceston in Tasmania. Dean has been in real estate since 2002 and he joined One Agency with his father, Peter Harper in July 2011.

What do you love about your work in real estate? What drives you?
I love waking up each day and not knowing exactly how it’s going to turn out! I love the thrill of the chase. A lot of our work is following up with both vendors and buyers. Creating a sale after following up with a buyer and leading them towards a purchase is so rewarding, because you’ve helped them to end up with a home they love.

Becoming the best agent and having the best agency in my area is what motivates me. I want our little boutique office to be a real challenger to the other companies in our city, and that’s what really drives me. Competition!

What attracted you to the One Agency business model?
I loved the brand. I loved the fact that we keep 100% of our fees. I love the support we give each other and being surrounded by other agents who are doing the same thing as me, running their own business!

How is the brand working for you?
Excellent!  It totally backs up what we stand for, quality, simplicity and service.

Would you recommend One Agency to others?
Definitely! If you are sick of giving away a large slice of your hard earned commission to a brand that does nothing for you, then One Agency is definitely for you. It is so rewarding to put a deal together and then retain 100% of your fees.

What do you think keeps your prospective vendors awake at night when they are considering listing their property?
Will they get the price they want and how much are they going to have to pay an agent. I think people worry about the state of the market and if it’s a good time to sell or not. They sometimes think that if they wait the market will get better but they mightwait anywhere from 2-5 years before things pick up. At the end of the day if you are buying and selling in the same market it all balances out. If you have to take less for your home, then the home that you are buying will come down in price also, same as in a booming market – if you get more you will pay more too!

One Agency Group Real Estate Agent Job security
Finance, Job Security in Real Estate, Property Business Brand, Property Business Network, Real Estate Agent, Real Estate Business, Real Estate Business Profit, Real Estate Commission, Real Estate Franchise

Job Security in the Real Estate Industry?

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Are you a real estate agent and feeling undervalued or uncertain with your job security in your role with your current employer?

Or are you a real estate business owner who is swamped by massive overheads that are eating into your profits?

I meet a lot of agents and business owners who are disenchanted with the actual profit they get to take home at the end of each working week. Many established agents bring great financial reward to their employers putting in hard graft only to see a big chunk of their commissions going towards funding the bosses European holidays or luxury cars.

Dealing with the inequities on the sales room floor is why so many (and often very talented agents) burn out and leave the profession. There can often be internal politics, fighting for listings, losing hard worked territories after re-structures or simply being overlooked and undervalued with the goal posts constantly moving.

As an agent you may think you’re secure but you’re completely at the mercy of the business owner. But that’s no fault of the business owner, I’ve been both and employee and an owner and I’ve made some obvious mistakes along the way. So I’m not pointing any fingers here. It’s just the way the real estate business is set up.