Category Archives: Property Business Brand

Independent real estate agency
Independent Real Estate Agent, Property Business Brand, Real Estate Business

Independent Real Estate Agency – Why Neil & Helena Mani Chose One Agency

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Neil and Helena Mani have returned to their roots on the Central Coast, where they both grew up, to build their business; One Agency Neil & Helena Mani in the Gosford, East Gosford and Springfield areas.

Prior to their move back home from Queensland, and opening their One Agency business in December 2015, they had an independent real estate agency –  Smart Real Estate Mackay for 2 years, and were with Ray White Mackay for 8 years.

This dynamic team are a force to be reckoned with in real estate sales, with more than 20 awards to their name and 24 years of combined experience in the real estate industry. Neil and Helena were also the No.1 Auction Agents in North Queensland from 2009 to 2015 and ‘Elite Performers’ in the top 5% of the international sales force of Ray White.

They are one of many high achieving and motivated agents turning to One Agency for the business model that makes it simple and affordable for driven agents to establish their own agency, free from the classic constraints, costs and complexities of a franchise.

“We sold our rent roll in Mackay to First National and we considered going with them, but the One Agency business model and branding were stronger and a better choice for us,” says Helena.

“We had wanted to join One Agency since 2009  – we are friends with Craig Higbid who had the first One Agency on the Central Coast and now it’s a very strong brand in the region.”

Because they had started an independent real estate agency before, they had their admin platform ready and just needed to change the branding. Plus the checklists and support provided by One Agency were effective and helped get them set up in a fast, effective manner.

Robert Mure One Agency
One Agency Robert Mure, Property Business Brand

Why Robert Mure Chose One Agency For Real Estate Business

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One Agency For Real Estate: Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Robert Mure from One Agency Robert Mure, in Koo Wee Rup in Victoria. Robert has been a real estate agent for the past 6 years and has had his real estate business with One Agency for the past 2 years.

What do you love about your work in real estate? What drives you?
It’s all about the people you meet and helping them to achieve their dreams.

What attracted you to the One Agency business model?
I had a look at the various real estate franchises, but they were expensive to set up and run, very restrictive and their branding tired. One Agency is simple to set up with lots of assistance from head office, great branding and the freedom to run your business to suit yourself.

How is the brand working for you?
Great. It’s fresh and new in our area and attracts plenty of interest. Everyone likes it. Even some of the opposition have had positive comments!

Would you recommend One Agency to others?
Absolutely. If you are determined and want to go out on your own then this is the way to do it.

One Agency Conference Nov 2014
One Agency Conference, Property Business Brand, Real Estate Business Network

One Agency Conference Welcomes Dr Fred Grosse

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We’re excited to announce that Dr Fred Grosse is our keynote speaker at our biggest One Agency event so far. 

As a coach and mentor to leading business people and entrepreneurs around the world, Dr Fred Grosse works on the premise that the ultimate definition of wealth is ‘having it all’.

He believes that life is the most important thing – family, friends, personal satisfaction and that building wealth and succeeding in business are simply elements of this overall quest for fulfilment. Dr. Grosse travels the world conducting business seminars, private one-on-one sessions, lectures and corporate training programs and we are lucky enough to have him to share his experience with us at our conference on Wednesday 12th November 2014.

Please make sure you’ve made your RSVP by Friday 17th October by calling: 1300 79 23 88 

Martin Merrit One Agency
Commission for real estate agents, Martin Merritt, One Agency Agents, Property Business Brand, Property Franchise, Real Estate Brand

Why Did Martin Merritt Choose Real Estate Brand One Agency?

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Martin Merritt  joined One Agency in January 2014 after co-owning a Bevan’s franchise in the Illawarra Region.

‘I already had the premises and clientele I just needed the boutique brand and support without giving profit away.’ – Martin Merritt

Martin considered both the McGrath and Belle franchise models, but found it hard to justify the fees and restrictions. There were already three One Agency offices in the region and so he took a look at the One Agency business model and liked what he saw. He now owns One Agency Southern Division and they cover the south of Wollongong to Shellharbour.

‘I knew most of the OA members in my area and they have been an amazing support and really made me and my team feel welcome.’

Commission for real estate agents, Events, One Agency Conference Queensland 2014, Property Business Brand, Property Franchise, Real Estate Business Network, Real Estate Franchise

One Agency Real Estate Group Celebrate 6 Years!

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One Agency Real Estate Group celebrated our 6th anniversary last month and would like to thank all our members for choosing One Agency.

The business is evolving rapidly and we are thrilled with the positive response we continue to receive from both members and other real estate professionals about One Agency Real Estate Group.

‘I wanted to give real estate agents and business owners the freedom to build and control their financial future with the support of a national brand. I’m proud to say that we’ve achieved this and are now the fastest growing real estate group in Australia,’ says Paul Davies, the Managing Director of One Agency. 

Here are some of the many comments we received on LinkedIn:

‘Congratulations on 6 years Paul and thanks for creating a great vehicle for me to grow my business and keep the majority of our hard earned commissions.’ Grant Baker, One Agency Noosa

News from One Agency Real Estate Group
Events, One Agency Conference Queensland 2014, Property Business Brand, Real Estate Brand, Real Estate Business Profit

One Agency News from Head Office – May 2014

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In One Agency News for May 2014, we’re pleased to announce the details of our next One Agency conference. Are you planning on coming along?

It’s a great way to connect with our growing family of members and find your voice in our growing brand.

This time we’re hosting it in Queensland and extending it from a one day event to a two day extravaganza!

Keynote speakers will include Gary Pittard from the Pittard Training Group and industry marketing authority Tom Panos. Tom is the Real Estate Advertising Director for News Ltd and is one of Sydney’s leading real estate auctioneers. 

Tom is regarded as Australia’s premier authority on Real Estate marketing and considered by his peers and Australia’s leading real estate agents as the No. 1 educator and thought leader in his field. We are excited to have enticed him back to us for this event.

Grant Baker One Agency Noosa
Commission for real estate agents, Grant Baker, One Agency Noosa, Property Business Brand, Real Estate Business Network, Real Estate Commission

One Great Agent – Grant Baker

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Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Grant Baker from One Agency Noosa in Queensland.

Grant has worked in real estate sales for the last 10 years and he joined One Agency in October 2013. We asked him to share his experience with us.

What do you love about your work in real estate? What drives you?
I love the flexibility of real estate and the unlimited potential on what you can achieve. Sharing the excitement and journeys with buyers and sellers as they make the biggest decisions of their life is fulfilling. Being in control of your own destiny and achieving goals is what drives me. Having lost my Mother during 2013 also motivates me to make her proud.

What attracted you to the One Agency business model?
The modern world of real estate is forever evolving and One Agency is at the forefront of that evolution which is why I chose to join the group. The business model is perfectly geared towards the self-motivated agent wanting to achieve personal success and retain all the profits of their labour.

How is the brand working for you?
The response to the brand from the market has been very positive and we are looking forward to making it even stronger in 2014. Administratively it has been extremely efficient which has been very important to getting up and running. It is encouraging to see some of the leading agents in the area keeping a close eye on our progress and sellers being so impressed with the professionalism and sharpness of our marketing materials.

Would you recommend One Agency to others? 
Without hesitation! I have worked for some of the leading agencies in the country and volume is at the forefront of their business models to make profit. With One Agency you can market as many or as few properties as you like, allowing you to focus more importantly on service and maximizing profits. 

What do you think keeps your prospective vendors awake at night when they are considering listing their property?
Confusion. Every vendor knows what their property is worth but they are then often confused by discussions with agents. It’s a massive decision when it comes time to sell a property.

News from One Agency Real Estate Group
Job Security in Real Estate, One Agency Conference 28th November 2013, Property Business Brand, Property Franchise, Real Estate Agent, Real Estate Business, Real Estate Trainers, Tom Panos

One Agency – News from Head Office November 2013

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We are looking forward to seeing many of you at our upcoming conference 28th November 2013 at the Novotel Brighton Beach. 

Tom Panos is back to present by popular demand and we have a great day planned for all our members. Steve Carroll, Head of Sales Residential North at realestate.com.au will present after lunch and then a session with Joshua Hodge, State Sales Manager NSW/ACT for RP Data. You will have received an email announcing our new and enhanced RP Data Subscription for all our One Agency members at a greatly discounted fee – contact Head Office for further information.

Tony Chadwick Co-Founder of Rype Ideas –  a new fresh IT technology business offering Apple-centric and cloud based business and creative solutions will present “Work in the Future Today”. It’ll be a great session.

The day concludes with a sharing and learning session before heading up to the bar for some festive cheer!

We have a new product catalogue launching next week with some great new items:

  • Running Singlets
  • Corporate Ladies Scarf
  • Corporate  Mens Ties
  • ONE Agency Branded Ribbons 
  • OA One Big Thank You A6 Card & Envelope 
  • OA ONE Big Thank you wine box 
  • OA Wine Bags and tissue 
  • OA Document Bag
  • OA Document Box
  • OA A6 Note Card
  • OA A4 Note Pads
  • OA Post it Notes

We love the new bunting! There are also document boxes arriving early next week. Email us by clicking here if you would like to make an order.
 

 
At One Agency we are always open for a conversation, so if you have anything to say in response or have any questions, please contact us.

T  1300 79 23 88 
T  +61 2 8039 2110 (International)

 

Commission for real estate agents, Job Security in Real Estate, Property Business Brand, Real Estate, Real Estate Commission, Real Estate Franchise

Real Estate Business – Is FEAR Holding You Back?

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As the Managing Director of One Agency I talk to a lot of real estate agents who are unhappy in their current situation.

Many are considering taking the leap into starting their own agency and the biggest hurdle in making that decision is often fear.

An acronym I like for FEAR is False Evidence Appearing Real. You may be sick of working for a principal who retains more than 50% of your hard earned commission, or you may be a principal who is sick of feeding the ever hungry franchise head office with your hard earned profits. What’s stopping you from taking control of your financial future?

If you are fearful of opening your own business or moving out from the constraints of a traditional franchise, it would be productive to identify what the specific items are, that make you feel that way.

You need to analyse each of those fears and determine if they are ‘real’ or not.

Fear is a paralysing emotion and generally doesn’t achieve anything much positive. That is of course unless it’s fear your personal safety, such as crossing a busy road, which is to be respected. However for the most part, when we look back at what we were once fearful of we often find that we have usually moved on and it no longer applies.  This is what typically happens if you plan to open a business, you feel the fear and then do it anyway, then wonder what it was you were fearful about in the first place! The perceived fear is ALWAYS greater than the actual situation, in other words, it’s never as bad as you think.

So let’s talk specifics.  You’d love to have your own business (and who wouldn’t like the freedom AND BENEFITS that brings?) but you are fearful. The first thing you should know is that you are completely normal. Totally and utterly normal.

Whenever we step into unfamiliar territory and take a leap of faith, we don’t know what may occur and therefore it makes sense to have certain amount of fear and trepidation. That’s to be expected and it’s perfectly understandable.

Real Estate Business
Commission for real estate agents, One Agency Sonja Smith, Property Business Brand, Property Business Network, Property Franchise, Real Estate, Real Estate Brand, Real Estate Business Network, Real Estate Commission, Wages for real estate

Real Estate Business – Why One Agency? Paul Davies shares his vision.

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I’m often asked what inspired me to start One Agency. In truth, it was my wife Annie. 

They say behind every great man there’s a woman. While I’m not a great man, there’s a great woman behind me. 

Annie sparked my thinking back in 2006 when I’d just sold a major franchise business and started a boutique business. I experienced first-hand how the advantages of a major franchise could blend with a boutique business (which is essentially what One Agency is) and that operating costs were the critical factor that determined success or failure.

After 35 years in the industry I was able to draw on my experiences to develop a new and innovative business model that would serve agents better now and into the future, being a more sustainable model.

I honestly I thought that straight away agents would be knocking down my door to join, but the first 10 were like pulling teeth! My belief in the idea kept me going… Now we appear to be an overnight success after 6 years! 

One Agency Annette Pinkerton
Annette Pinkerton, Commission for real estate agents, One Agency Agents, One Agency Pinkerton Property, Property Business Brand, Property Franchise, Real Estate Business Network

One Great Agent – Annette Pinkerton Q&A

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Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Annette Pinkerton from One Agency Pinkerton Properties in Newcastle, NSW.

Annette has worked in real estate for the last 4 years and joined One Agency in August 2013. We asked Annette to share her experience with us.

What do you love about your work in real estate? What drives you?
I’m happiest when I’m helping people whatever it is. But I’d have to say I’ve always had an interest in houses and property from a very early age when I would build a floor plan in the back yard out of fallen pine needles and pretend it was my cubby house. A few years later and a little bit older and I would draw house plans from scratch in front of the telly of a night – I remember always starting with the kitchen.

What drives me today is to continue to be a role model to my children, now young adults, that you can accomplish anything you put your mind to and follow through with action. 

What attracted you to the One Agency business model?
The business model made sense to me.  It allows me and my business to keep evolving with changing times. I’m not dictated to as how and what I can and cant do and yet I have the support of Paul Davies and the head office team as well as other principals and One Agency business owners who truly want me to succeed in my business. The One Agency marketing is as modern, clean, fresh and alive as the model. 

How is the brand working for you?
The brand is working exceptionally well for me. It stands out from most brands and everyone remarks on One Agency marketing. Comments are that it is striking and suits my personality and style! It’s reflective of me, congruent with my image and in line with my values. All remarks about the brand has been more positive than I could imagine.

Would you recommend One Agency to others? 
I have no hesitation in recommending One Agency to others. One Agency has provided me with flexibility, options and a balanced lifestyle. 

What do you think keeps your prospective vendors awake at night when they are considering listing their property?
Hopefully my prospective vendors are sleeping knowing that they’re on the right track in selecting me as their choice of agent. Having said that though, I think most prospective vendors have the fear of underselling their property or the fear of not being able to find the right agent.

One Agency Tony Quattroville
Commission for real estate agents, One Agency Agents, One Agency Tony Quattroville, Property Business Brand, Property Franchise, Real Estate Business Profit, Real Estate Commission, Tony Quattroville, Uncategorized

One Great Agent – Tony Quattroville Q&A

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Each month we interview ONE of our members to discover their story and have them share their experience with us.

Our great agent under the spotlight this month is Tony Quattroville from One Agency Tony Quattroville, specialising in the North Curl Curl, Dee Why and Beacon Hill areas of the Northern Beaches of Sydney.

Tony has been in real estate for 28 years and he has been with One Agency for the past 2 ½ years .

What do you love about your work in real estate?
I am a people person so I love the interaction that you have with sellers and buyers.

What drives you?
Referral and repeat business, and the challenge and success of knowing that I have achieved the very best result for my vendors, yet still having purchasers ecstatic because they have found the property of their dreams.

What attracted you to the One Agency business model?
1. The ease in which it enabled me to set up my own real estate business, providing an established and effective One Agency operating platform together with professional marketing material and branding.

2. The fact that the One Agency model is not a franchise, allowing me to retain control of my business and retain 100% of the selling fee. 

How is the brand working for you?
My clients love the marketing material and the fact that One Agency is a network of agents across Australia yet still retains a boutique agency feel.

Would you recommend One Agency to others and if so can you state why?
Technology has now changed the face of real estate so any agent with a proven track record has the ability via the One Agency operating platform to run a successful real estate business without sharing the commissions with a Principal under a typical real estate agency office set up.  

AREC-2013 One Agency Booth 55
AREC 2013, Brett Swales, Bryan Carmichael, Commission for real estate agents, Jason West, Mark Kelly, One Agency Agents, One Agency Bryan Carmichael, One Agency Jason West, One Agency Sonja Smith, One Agency Sonja Smith, Property Business Brand, Property Franchise, Real Estate Franchise, Sonja Smith

Meet One Agency at AREC 19th + 20th May 2013

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We will be at AREC on the 19th and 20th May 2013

Come and say hello and discover why One Agency is the fastest growing real estate brand in Australia. You’ll find us at AREC Booth 55.

There is an excellent line-up of speakers including Chris Gardner – the real life inspiration behind the Academy Award nominated movie The Pursuit of Happyness.

Where? THE GOLD COAST CONVENTION AND EXHIBITION CENTRE
2684 -2690 Gold Coast Highway, Broadbeach, Queensland AUSTRALIA 

 


At One Agency we are always open for a conversation, so if you have anything to say in response or have any questions, please contact us.

T  1300 79 23 88 
T  +61 2 8039 2110 (International)

Arec Flyer 2013

Dean Harper portrait
Dean Harper, One Agency Agents, One Agency Harper Property, Property Business Brand, Property Franchise, Real Estate, Real Estate Agent, Real Estate Business, Real Estate Business Network, Vendors

ONE Great Agent – Dean Harper Q&A

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Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Dean Harper from One Agency Launceston in Tasmania. Dean has been in real estate since 2002 and he joined One Agency with his father, Peter Harper in July 2011.

What do you love about your work in real estate? What drives you?
I love waking up each day and not knowing exactly how it’s going to turn out! I love the thrill of the chase. A lot of our work is following up with both vendors and buyers. Creating a sale after following up with a buyer and leading them towards a purchase is so rewarding, because you’ve helped them to end up with a home they love.

Becoming the best agent and having the best agency in my area is what motivates me. I want our little boutique office to be a real challenger to the other companies in our city, and that’s what really drives me. Competition!

What attracted you to the One Agency business model?
I loved the brand. I loved the fact that we keep 100% of our fees. I love the support we give each other and being surrounded by other agents who are doing the same thing as me, running their own business!

How is the brand working for you?
Excellent!  It totally backs up what we stand for, quality, simplicity and service.

Would you recommend One Agency to others?
Definitely! If you are sick of giving away a large slice of your hard earned commission to a brand that does nothing for you, then One Agency is definitely for you. It is so rewarding to put a deal together and then retain 100% of your fees.

What do you think keeps your prospective vendors awake at night when they are considering listing their property?
Will they get the price they want and how much are they going to have to pay an agent. I think people worry about the state of the market and if it’s a good time to sell or not. They sometimes think that if they wait the market will get better but they mightwait anywhere from 2-5 years before things pick up. At the end of the day if you are buying and selling in the same market it all balances out. If you have to take less for your home, then the home that you are buying will come down in price also, same as in a booming market – if you get more you will pay more too!

One Agency Group Real Estate Agent Job security
Finance, Job Security in Real Estate, Property Business Brand, Property Business Network, Real Estate Agent, Real Estate Business, Real Estate Business Profit, Real Estate Commission, Real Estate Franchise

Job Security in the Real Estate Industry?

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Are you a real estate agent and feeling undervalued or uncertain with your job security in your role with your current employer?

Or are you a real estate business owner who is swamped by massive overheads that are eating into your profits?

I meet a lot of agents and business owners who are disenchanted with the actual profit they get to take home at the end of each working week. Many established agents bring great financial reward to their employers putting in hard graft only to see a big chunk of their commissions going towards funding the bosses European holidays or luxury cars.

Dealing with the inequities on the sales room floor is why so many (and often very talented agents) burn out and leave the profession. There can often be internal politics, fighting for listings, losing hard worked territories after re-structures or simply being overlooked and undervalued with the goal posts constantly moving.

As an agent you may think you’re secure but you’re completely at the mercy of the business owner. But that’s no fault of the business owner, I’ve been both and employee and an owner and I’ve made some obvious mistakes along the way. So I’m not pointing any fingers here. It’s just the way the real estate business is set up.