Category Archives: Market

Real Estate Market

Moment of Truth – The Market is Changing – Are You?

The market has seen many agents on a roll recently, just from the momentum in the market place.

What you need to make sure is that you don’t start to change the word from roll to ’rollercoaster’.

Many agents fall into the trap of the rollercoaster because they get ‘busy’ and neglect the prospecting. Nothing new right? Pro’s understand that they must protect their ‘profit zone’ (prospecting) to look for new and future business and the rollercoaster won’t even exist.

The biggest challenge for agents today is how do you not remain complacent, rest on your laurels and settle for mediocrity, especially when you are listing and selling and things are good in your life. You must have a set of standards that you believe in.

Don’t allow to go into desperation to move into a different state of mind when you need a listing or sale as that is generally your lever to motivation – ‘raise your standards.’  

Be that person who is a rich agent everyday rather than riding the roller coaster of rich agent VS poor agent. Develop your mindset to be rich agent and richer agent.

A few tips to build more momentum and traction in your business daily and be highly productive to develop the ‘profit zone’:

  1. Protect your morning routine:
    Smart Calls best time to be productive and focused by getting on the phone with a purpose and some form of information. Profit Zone Monday, Tuesday, Wednesday, Thursday, Friday. Structure and discipline will give you freedom.

  2. Distractions are the biggest thief of time:
    Don’t give your power away to others, the clock is ticking so make the most of it and make every minute count.

  3. Obsessive consistency delivers serious results:
    Letters, smart calls/door-knocks to your farm area will deliver the results and a sustainable business. Most agents start and stop things. The mastery is not about doing 4000 things 4 times but doing 4 things well 4000 times.

  4. Don’t procrastinate by waiting for ideal conditions to start something:
    JDI (Just Do It). Get into action with lead generation activities daily.

  5. Practice Productivity:
    Try sitting in one place for hours and hours focused on a single result. The goal is to focus on achieving one market appraisal per day and that’s your key to success. Aim for flow each day and reach into you zone of genius!