Category Archives: Commission for real estate agents

Independent, Licensee, Franchisee or Marketing Group?

If you’re a real estate agent navigating the minefield of setting up your own real estate business, no doubt you’re considering which business model will suit you and your wallet best. Will it be Independent, Licensee, Franchisee or Marketing Group?

But what is most important? Is it choosing the right business model? Or is the individual agent and their ability to attract listings more critical? We believe that the agent is the most important and key element to success, so there’s no one correct choice as to which business model is right for you.

Some recent statistics on a REB+ article called ‘Employer of Choice’ recently showed that a majority of agents want to start as an independent agency rather than entering via an expensive and tightly controlled franchise. Given the choice, most agents want the freedom to run their own business in their own way.

At One Agency, that’s what we offer. We attract many highly successful real estate agents who want to secure their own financial future by setting up a real estate business. Most of them have looked at the figures for setting up an independent brand and know that it will cost them big bucks and put unnecessary strain on a new business starting up. They also understand that it’s likely to take far longer to establish themselves in the marketplace.

Real Estate Business

Real Estate Business – Why Choose One Agency?


My real estate business… I’m often asked what inspired me to start One Agency. In truth, it was my wife Annie. They say behind every great man there’s a woman.

While I’m not a great man, there’s a great woman behind me. After 35 years in the industry I was able to draw on my experiences to develop a new and innovative business model that would serve agents better now and into the future, being a more sustainable model.

Annie sparked my thinking back in 2006 when I’d just sold a major franchise business and started a boutique business. I experienced first-hand how the advantages of a major franchise could blend with a boutique business (which is essentially what One Agency is) and that operating costs were the critical factor that determined success or failure.

I honestly I thought that straight away agents would be knocking down my door to join, but the first 10 were like pulling teeth! My belief in the idea kept me going… Now we appear to be an overnight success after 6 years! 

It was hard in the beginning but once members started to join, there was no going back. I always thought that if one agent was interested there must be two, and if there were two there would be 10, and if 10 agents agree with me there must be 100, and so on, and why not? I would constantly say that to myself. With that belief firmly entrenched in my mind, I knew it would only be a matter of time and perseverance.

 

One Agency Real Estate business

One Great Real Estate Business Opportunity for 2015

What New Year resolutions have you made for 2015? 

If you want to have a more secure future as a real estate agent then you’ve likely been thinking about how you can retain more of your hard earned commission, and your real estate business opportunity for 2015.

It’s obvious to most that you’ll do better if you have your own real estate business, but if you’re concerned it’ll be too hard to do it alone read on… there are smarter ways to get started. See what Paul Davies, Managing Director of One Agency has to say about setting up for yourself:

“I only wish one agency had been around twenty years ago when I was setting up businesses because honestly it’s a no brainer. The business of the future is simple light-weight, effective and economical that’s what One Agency represents. I was a franchisee for twenty years and there were lots of restrictions. Why? Who likes them? At One Agency there’s no restrictions, you do business the way you like to do business, it’s what you’re good at. Make it enjoyable and make it profitable. The future is yours to choose.”

 

 

One Agency is different and we love the fact that it’s different. We’re a licensing arrangement, not a franchise, it’s a more efficient and economical solution for agents where they can operate their own business at a fraction of the cost of a usual real estate business and keep 100% of their fees.

We work very closely with agents to maximize their income,then we make sure they keep as much of that income as possible. We work very closely on the bottom line, it’s called profit. That’s what we’re good at and that’s what we deliver.

Don’t let fear hold you back from taking control of your own financial future this year. 

Watch some of our members talk about their experience with One Agency here.
 


 
At One Agency we are always open for a conversation, so if you have anything to say in response or have any questions, please contact us.

T  1300 79 23 88 
+61 2 8039 2110 (International)

 

 

Elite agent

Could You Be The Next Cover For Elite Agent Magazine?

Elite Agent Magazine launched on September 15th 2014.

The Elite Agent Magazine is published every second month and has a circulation of 8,500 real estate offices around the country.

Each issue will feature an ‘Elite’ Agent on the cover and will run an interview with that agent. If you’re an agent who has achieved consistent results, has good standing in the real estate community and are above $250k in GCI per annum, then email the Editor, Samantha McLean. The cover agent is chosen at the Editor’s discretion.

Have you seen a copy yet in your office? If not click here to sign up or if you want extra copies or to have a copy mailed to a personal address, click here.

 



At One Agency we are always open for a conversation, so if you have anything to say in response or have any questions, please contact us.

T  1300 79 23 88 
+61 2 8039 2110 (International)

Martin Merrit One Agency

Why Did Martin Merritt Choose Real Estate Brand One Agency?

Martin Merritt  joined One Agency in January 2014 after co-owning a Bevan’s franchise in the Illawarra Region.

‘I already had the premises and clientele I just needed the boutique brand and support without giving profit away.’ – Martin Merritt

Martin considered both the McGrath and Belle franchise models, but found it hard to justify the fees and restrictions. There were already three One Agency offices in the region and so he took a look at the One Agency business model and liked what he saw. He now owns One Agency Southern Division and they cover the south of Wollongong to Shellharbour.

‘I knew most of the OA members in my area and they have been an amazing support and really made me and my team feel welcome.’

One Agency Real Estate Group Celebrate 6 Years!

One Agency Real Estate Group celebrated our 6th anniversary last month and would like to thank all our members for choosing One Agency.

The business is evolving rapidly and we are thrilled with the positive response we continue to receive from both members and other real estate professionals about One Agency Real Estate Group.

‘I wanted to give real estate agents and business owners the freedom to build and control their financial future with the support of a national brand. I’m proud to say that we’ve achieved this and are now the fastest growing real estate group in Australia,’ says Paul Davies, the Managing Director of One Agency. 

Here are some of the many comments we received on LinkedIn:

‘Congratulations on 6 years Paul and thanks for creating a great vehicle for me to grow my business and keep the majority of our hard earned commissions.’ Grant Baker, One Agency Noosa

One Agency Real Estate Business

One Great Business Opportunity for 2014

The holidays are becoming a distant memory for most of us and the shiny goals we set for 2014 may also be fading fast!

If you’ve been looking for a great business opportunity and thinking of setting up your own real estate business but are concerned it’ll be too hard to do it alone, why not consider what Paul Davies, Managing Director of One Agency has to say about setting up for yourself.

“I only wish one agency had been around twenty years ago when I was setting up businesses because honestly it’s a no brainer. The business of the future is simple light-weight, effective and economical that’s what One Agency represents. I was a franchisee for twenty years and there were lots of restrictions. Why? Who likes them? At One Agency there’s no restrictions, you do business the way you like to do business, it’s what you’re good at. Make it enjoyable and make it profitable. The future is yours to choose.”

Grant Baker One Agency Noosa

One Great Agent – Grant Baker

Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Grant Baker from One Agency Noosa in Queensland.

Grant has worked in real estate sales for the last 10 years and he joined One Agency in October 2013. We asked him to share his experience with us.

What do you love about your work in real estate? What drives you?
I love the flexibility of real estate and the unlimited potential on what you can achieve. Sharing the excitement and journeys with buyers and sellers as they make the biggest decisions of their life is fulfilling. Being in control of your own destiny and achieving goals is what drives me. Having lost my Mother during 2013 also motivates me to make her proud.

What attracted you to the One Agency business model?
The modern world of real estate is forever evolving and One Agency is at the forefront of that evolution which is why I chose to join the group. The business model is perfectly geared towards the self-motivated agent wanting to achieve personal success and retain all the profits of their labour.

How is the brand working for you?
The response to the brand from the market has been very positive and we are looking forward to making it even stronger in 2014. Administratively it has been extremely efficient which has been very important to getting up and running. It is encouraging to see some of the leading agents in the area keeping a close eye on our progress and sellers being so impressed with the professionalism and sharpness of our marketing materials.

Would you recommend One Agency to others? 
Without hesitation! I have worked for some of the leading agencies in the country and volume is at the forefront of their business models to make profit. With One Agency you can market as many or as few properties as you like, allowing you to focus more importantly on service and maximizing profits. 

What do you think keeps your prospective vendors awake at night when they are considering listing their property?
Confusion. Every vendor knows what their property is worth but they are then often confused by discussions with agents. It’s a massive decision when it comes time to sell a property.

Housing Affordability

Tom Panos – Real Estate Myths Debunked

In this blog, taken from Real Estate Business Online, Tom Panos busts some common myths about real estate:

Myth #1: The most successful real estate salespeople are born, not made
Fact:
Incorrect. Yes, a good agent may have a tendency and inclination to be a savvier negotiator with better people skills, but these are things that can be learnt and nurtured. Research shows that at a maximum, people are operating at 50 per cent of capability which means the majority of human beings are not realising their potential.

Myth #2: Agents that write $1m in gross commission do a lot of cold calling
Fact:
There is no evidence that seven figure agents do cold calling. Seven figure agents run an attraction business that is built on momentum; their prospecting is best defined as either “warm” or “smart” calling. They simply are nurturing contacts they already have. In marketing this is called “lead nurturing”. At one stage they did have to do cold calling, but most of these agents have got to a level where they are having more calls come in than calls go out.

One Agency Christmas Wreath

Christmas Cheer after a Fantastic Year for One Agency

Christmas is almost here after an extremely busy and productive year at One Agency.

We’ve seen tremendous growth in the business and 2014 is already shaping up as we continue to welcome new members into our group.

We ran two very successful conferences in July and November at Brighton Le Sands which had record attendance and a great deal of knowledge sharing among our members. One of the big advantages of joining One Agency is the mutually supportive culture of our group and I’m pleased to say that this goes from strength to strength as we grow. 

Tom Panos presented at both conferences, he gave us many useful tools to help build and grow both our businesses and our lives. If you’d like a recap of his presentations or if you didn’t make it to the conferences you can watch some videos we made of him here.

Real Estate Business – Is FEAR Holding You Back?

As the Managing Director of One Agency I talk to a lot of real estate agents who are unhappy in their current situation.

Many are considering taking the leap into starting their own agency and the biggest hurdle in making that decision is often fear.

An acronym I like for FEAR is False Evidence Appearing Real. You may be sick of working for a principal who retains more than 50% of your hard earned commission, or you may be a principal who is sick of feeding the ever hungry franchise head office with your hard earned profits. What’s stopping you from taking control of your financial future?

If you are fearful of opening your own business or moving out from the constraints of a traditional franchise, it would be productive to identify what the specific items are, that make you feel that way.

You need to analyse each of those fears and determine if they are ‘real’ or not.

Fear is a paralysing emotion and generally doesn’t achieve anything much positive. That is of course unless it’s fear your personal safety, such as crossing a busy road, which is to be respected. However for the most part, when we look back at what we were once fearful of we often find that we have usually moved on and it no longer applies.  This is what typically happens if you plan to open a business, you feel the fear and then do it anyway, then wonder what it was you were fearful about in the first place! The perceived fear is ALWAYS greater than the actual situation, in other words, it’s never as bad as you think.

So let’s talk specifics.  You’d love to have your own business (and who wouldn’t like the freedom AND BENEFITS that brings?) but you are fearful. The first thing you should know is that you are completely normal. Totally and utterly normal.

Whenever we step into unfamiliar territory and take a leap of faith, we don’t know what may occur and therefore it makes sense to have certain amount of fear and trepidation. That’s to be expected and it’s perfectly understandable.

Vince Salvatore

One Great Agent – Vince Salvatore Q&A

Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Vince Salvatore from One Agency The Parks in South Western Sydney.

Vince has worked in real estate for more than 11 years and joined One Agency just 6 weeks ago, we welcome Vince to One Agency and asked him to share his experience with us.

What do you love about your work in real estate? What drives you?
I love selling real estate, it’s very rewarding, especially when you get to meet so many lovely people that are looking for that right next home or their very first investment property or indeed first home buying.

What attracted you to the One Agency business model?
After contemplating working for myself again I didn’t really want to start from scratch with an office with high rent, multiple staff to man it and chasing a management portfolio too. The One Agency model works perfectly, as I have begun with a small office at home, no staff concerns, for now and knowing that I can be of even more service to my clients plus the rewards stay purely in-house.

How is the brand working for you?
Love it, love it love it!  People are commenting on it’s fantastic modern look , it looks professional and it’s really getting noticed.

Would you recommend One Agency to others? 
Absolutely.. All the above reasons just for starters. The flexibility of doing things your own way, being professional about it and knowing it’s your baby…..no one can spoil it, mark it, damage your reputation…….only you can. That’s a great motivator right there.

What do you think keeps your prospective vendors awake at night when they are considering listing their property? Ultimately it comes down to …WHO CAN I TRUST? That’s really the only question. If you have, and continue building a respected name & reputation for yourself, you are the ONE agent they will call.

Real Estate Business

Real Estate Business – Why One Agency? Paul Davies shares his vision.

I’m often asked what inspired me to start One Agency. In truth, it was my wife Annie. 

They say behind every great man there’s a woman. While I’m not a great man, there’s a great woman behind me. 

Annie sparked my thinking back in 2006 when I’d just sold a major franchise business and started a boutique business. I experienced first-hand how the advantages of a major franchise could blend with a boutique business (which is essentially what One Agency is) and that operating costs were the critical factor that determined success or failure.

After 35 years in the industry I was able to draw on my experiences to develop a new and innovative business model that would serve agents better now and into the future, being a more sustainable model.

I honestly I thought that straight away agents would be knocking down my door to join, but the first 10 were like pulling teeth! My belief in the idea kept me going… Now we appear to be an overnight success after 6 years! 

One Agency Annette Pinkerton

One Great Agent – Annette Pinkerton Q&A

Each month we interview ONE of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Annette Pinkerton from One Agency Pinkerton Properties in Newcastle, NSW.

Annette has worked in real estate for the last 4 years and joined One Agency in August 2013. We asked Annette to share her experience with us.

What do you love about your work in real estate? What drives you?
I’m happiest when I’m helping people whatever it is. But I’d have to say I’ve always had an interest in houses and property from a very early age when I would build a floor plan in the back yard out of fallen pine needles and pretend it was my cubby house. A few years later and a little bit older and I would draw house plans from scratch in front of the telly of a night – I remember always starting with the kitchen.

What drives me today is to continue to be a role model to my children, now young adults, that you can accomplish anything you put your mind to and follow through with action. 

What attracted you to the One Agency business model?
The business model made sense to me.  It allows me and my business to keep evolving with changing times. I’m not dictated to as how and what I can and cant do and yet I have the support of Paul Davies and the head office team as well as other principals and One Agency business owners who truly want me to succeed in my business. The One Agency marketing is as modern, clean, fresh and alive as the model. 

How is the brand working for you?
The brand is working exceptionally well for me. It stands out from most brands and everyone remarks on One Agency marketing. Comments are that it is striking and suits my personality and style! It’s reflective of me, congruent with my image and in line with my values. All remarks about the brand has been more positive than I could imagine.

Would you recommend One Agency to others? 
I have no hesitation in recommending One Agency to others. One Agency has provided me with flexibility, options and a balanced lifestyle. 

What do you think keeps your prospective vendors awake at night when they are considering listing their property?
Hopefully my prospective vendors are sleeping knowing that they’re on the right track in selecting me as their choice of agent. Having said that though, I think most prospective vendors have the fear of underselling their property or the fear of not being able to find the right agent.

One Agency Tony Quattroville

One Great Agent – Tony Quattroville Q&A

Each month we interview ONE of our members to discover their story and have them share their experience with us.

Our great agent under the spotlight this month is Tony Quattroville from One Agency Tony Quattroville, specialising in the North Curl Curl, Dee Why and Beacon Hill areas of the Northern Beaches of Sydney.

Tony has been in real estate for 28 years and he has been with One Agency for the past 2 ½ years .

What do you love about your work in real estate?
I am a people person so I love the interaction that you have with sellers and buyers.

What drives you?
Referral and repeat business, and the challenge and success of knowing that I have achieved the very best result for my vendors, yet still having purchasers ecstatic because they have found the property of their dreams.

What attracted you to the One Agency business model?
1. The ease in which it enabled me to set up my own real estate business, providing an established and effective One Agency operating platform together with professional marketing material and branding.

2. The fact that the One Agency model is not a franchise, allowing me to retain control of my business and retain 100% of the selling fee. 

How is the brand working for you?
My clients love the marketing material and the fact that One Agency is a network of agents across Australia yet still retains a boutique agency feel.

Would you recommend One Agency to others and if so can you state why?
Technology has now changed the face of real estate so any agent with a proven track record has the ability via the One Agency operating platform to run a successful real estate business without sharing the commissions with a Principal under a typical real estate agency office set up.  

Michael Lister One agency The Forest

ONE Great Agent: Michael Lister Q&A

Each month we interview ONE Great Agent – one of our members to discover their story and have them share their experience with us.

Under the spotlight this month is Michael Lister from One Agency The Forest in the Northern Beaches area of Sydney.

Michael has been in real estate since 2008 after 25 years in the motor trade where he was General Sales Manager for Ferrari. He joined One Agency in May 2010 with business partner Chris Naylor. 

What do you love about your work in real estate? What drives you?
In real estate, you have an opportunity that is unique in the business of selling. You create your own inventory by gaining the listing. In my opinion this part is the ‘sell’ because you are selling yourself to the potential vendor. The ‘negotiate’ is to the buyer and it is here that your skills as a true sales person comes to the fore. Anyone can stand there, taking offers, but a true sales person will work those offers, extracting everything possible to create the best outcome for their vendor. Once the right outcome has been achieved you can then hold your head high, knowing you have done the best job possible.

What attracted you to One Agency business model?
One Agency works best for Chris and I as it allows us to tailor our business to suit both our style and our community. This ‘un-chains’ us from the complex corporate structures that the franchises are laboured with. When we were setting up in business, we were approached by some big name franchises and the set up costs were horrific. We figured ‘why are we going to work so hard for somebody else’s benefit?’ and so we decided to go with the One Agency model which suited us much better and allowed us to steer our own ship.

How is the brand working for you?
It is working very well for us, allowing us to grow the business at a comfortable rate. The brand gives us the freedom to build our business without constraint.

Would you recommend One Agency to others?
We would and have recommended the One Agency brand but only to those who have self-drive and who don’t want to be pigeon holed. You need to be a self-starter to build any kind of business and have the determination to achieve goals.

AREC-2013 One Agency Booth 55

Meet One Agency at AREC 19th + 20th May 2013

We will be at AREC on the 19th and 20th May 2013

Come and say hello and discover why One Agency is the fastest growing real estate brand in Australia. You’ll find us at AREC Booth 55.

There is an excellent line-up of speakers including Chris Gardner – the real life inspiration behind the Academy Award nominated movie The Pursuit of Happyness.

Where? THE GOLD COAST CONVENTION AND EXHIBITION CENTRE
2684 -2690 Gold Coast Highway, Broadbeach, Queensland AUSTRALIA 

 



At One Agency we are always open for a conversation, so if you have anything to say in response or have any questions, please contact us.

T  1300 79 23 88 
+61 2 8039 2110 (International)

Arec Flyer 2013