Category Archives: Branding

One Agency Group blog why brand support is vital to your real estate business
Branding

Why brand support is vital to your real estate business

Behind every successful business is a successful brand ‒ one that’s taken time, effort and investment to create by establishing a good reputation, earning trust and providing a service (or product) that is valuable in the marketplace. And let’s not forget the investment in graphic design, that can help your business to stand out.

Coca Cola. Nike. Amazon. Google. Apple. These names are powerful because of their brand presence. People know who they are, and what they represent – and, most importantly, make buying decisions based on those perceptions. But to get to that level of customer awareness and market domination takes years; for those starting out from scratch, it can be extremely difficult to be seen in amongst a sea of well-established competition.

As for any industry, real estate has market leaders whose brands precede them.

So is your agency’s brand working for you the way it should be?

Simply put, setting up your own real estate brand will take a lot of time and money. You’ll be competing with agencies who have already done the graft and made themselves a household name in a particular suburb, city, state or even globally.

The rise of the personal real estate brand
Branding, Real Estate Brand

The rise of the personal real estate brand

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Personal branding is growing in popularity and importance in the real estate world, with agents who can promote themselves successfully reaping huge benefits.

One of the key aspects of the personal brand is making sure that it’s you who’s getting the biggest benefit, rather than someone else in your office or further up the real estate chain.

Many successful agents already have a business model in place, even if it’s under someone else’s banner, which means promoting yourself can boost your own numbers and make the eventual transition to running your own real estate business all the easier.

What are the benefits of personal branding?

For new real estate agents, working under someone else’s brand is a great idea. It means you can learn the ropes under an experienced principal’s wing, have the security of a base salary and get a marketing budget to make use of. This is a low-risk approach that allows you to earn your stripes and get a feel for the industry.

As you grow as an agent and gain experience, many industry professionals make the transition to becoming their own Pty Ltd, register for their full real estate license and start to advertise themselves as a personal brand or as a team. All while working for someone else.

One Agency - Is it time to tackle a real estate rebrand
Branding

Is it time to tackle a real estate rebrand?

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As a real estate principal, you’ve no doubt spent a great deal of time growing your business and its reputation within your local neighbourhood. However, with client expectations and real estate best-practices evolving at a rapid rate, has your current brand reached its sell-by date?  

When was the last time you reviewed your brand and marketing messages? Is it time to consider a brand refresh or even a complete overhaul?

Rebranding your real estate agency provides you with an excellent opportunity to clarify your values and purpose, raise your real estate profile and attract new business. It also gives you a chance to audit your marketing collateral and refine the messages used to attract prospective home sellers, buyers and property investors.

Three steps to determine if it’s time for a rebrand

First, revisit your enthusiasm

How proud are you of your current brand? Do you still feel excited about it? Does it convey who you are and your point of difference? If the overall picture you present seems old and tired to you that’s probably the same way you’re being perceived to the outside world, i.e. future prospects.

Surprisingly, as difficult and time consuming as a rebrand can be, it can be equally as motivating. Revisiting your purpose, messaging and design elements can bring a fresh perspective to you and energise your staff, reuniting your team toward a common direction.

Second, review the competition

Take a look around at your nearest (and dearest) real estate competitors. When did they last update their branding? Are there any new kids on the block, with a fresh appeal and a strong drive to succeed? Check out your rankings on real estate portals, have you fallen behind?

Third, can you retain top talent?

High performing real estate agents are an ambitious bunch and need to feel part of an agency that’s cutting edge and progressive. A rebrand gives your business renewed potential to attract top performers and retain and reinvigorate your high profile agents, dissuading them from venturing to your competition or out on their own.